With age the effect of gravity and the excesses of life cause the cheek pads to travel south, and as a result the jowls form, and viewed in profile, the skin seems to run in a continuous flat sheet from cheek down to jawline to neck. Part of the reason for this is also the effect of the pull of the neck muscles (the platysma and its bands) to drag down skin to the neck.
Botox cosmetic injections offers the Nefertiti lift, which is a series of injections that are given to the jaw line and the platysmal bands, so that the downward pull of these muscles is less, and the skin of the cheeks is pulled back upwards, thus enhancing the jawline. Nefertiti was a famous Egyptian queen who ruled more than 3000 years ago, and her face and jawline were well known symbols of beauty.
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